marketing - communications

Lord Mic, Chairman
Carl West, Co-Chairman

  • Lee Coleman
  • Deja Monroe
  • Micheal Romain
  • LaDonna Raeh

Marketing and communications includes advertising, promotions, sales, branding and online promotion. The process allows the public to know or understand a brand. Successful branding involves targeting audiences who appreciate the organization’s marketing program.

Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences. It is also commonly called the promotional mix. Crosier (1990) states that all terms have the same meaning in the context of the 4ps: Product, price, place and promotion.

Illinois State Black Chamber of Commerce
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